OUR MISSION

To solve the child and teen mental health epidemic by empowering parents to strengthen their children’s mental wellbeing. We do this by:

✔ 

Up-skilling parents with the knowledge and skills to proactively parent for today’s unique and unprecedented challenges.


✔ 

Collaborating with progressive business leaders to empower their parent employees with practical tools to take charge of their children’s mental health.

“What people care most about is their kids. If they had to choose between learning a new business skill and learning how to be a better parent, my bet is on the latter”

Blackstone Managing Director, age 34

A FEW STATS

  • 46% of the US workforce are parents (this does not include family members who play a parenting role) US Surgeon General August 2024 

  • $44 bi-annually is lost to care-related absenteeism

  • Child and teen mental health is parents number 1 worry.

  • 40% of parents are extremely worried their children will experience anxiety and depression

  • 70% of parents/caregivers report depression, anxiety

  • 80% of employees report caregiving affects their productivity

“Parents in the United States are overwhelmed and burned out with the “dizzying pace” of the world, and it’s a public health concern”

US Surgeon General August 2024 

5 REASONS FOR THE SERIOUS DETERIORATION IN CHILD MENTAL HEALTH 

01 Technology

Smartphones, social media and growing up in a digital age


02 Parenting style

Helicopter parenting impacts children’s emotional growth & resilience 


03 Environment

Less time spent engaging in play and accessing the outdoors 


04 Schedules

Fewer opportunities for family activities and moments of connection 


05 Connectivity

Exposure to global issues has resulted in an increase in child anxiety 


We are co-creating a new category with progressive companies

·

We are co-creating a new category with progressive companies

·

We are co-creating a new category with progressive companies · We are co-creating a new category with progressive companies ·